Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”
Americans collectively spend nearly 8 billion hours consuming content on connected TV devices.
By Julia Wilson, Director, Global Responsibility & Sustainability, Nielsen
Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
Millennials represent 26% of households across America. And not only do Millennials hold great potential as a new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their careers.
Get the Nielsen Newsletter
Nielsen news and insights delivered directly to your inbox.